The Company

THREE GENERATIONS, ONE PASSION

Located on Marche hills, the farm has been tied to the local area for three generations now.

A passion handed down over time by grandfather Luigi through father Valentino, to Carla Fiorini, who is now running the company together with her husband Paolo. A long-time passion that, today as in the past, lies in respect for the land and its fruits.

OUR ORIGINS

Our 100 year long history began with the founder, and continued over time along three generations. Everything started in 1900, when Luigi Fiorini, an agronomist and teacher of agricultural practices, purchased the estate of Barchi, in Marche, and planted, in 1930, the first vineyard. Valentino Fiorini inherited the instinct that is essential to do this job successfully. He was helped by his wife Silvana, one of the first “women of wine”, who made the winery more welcoming and increased its production. Today Carla Fiorini, the current generation, looks forward, enlarging and renovating the winery. Together with her husband Paolo and their three children, Carla, who is an oenologist, welcomes lovers of fine wine, good food and genuine life in the valley of the Metauro river.

Ever since Fiorini has remains a dialogue-driven, hard-working and innovative holding as regards agricultural methods and practices. This large enterprise includes more than 100 hectares of land, of which 45 of vineyards, in the municipality of Terre Roveresche, in Marche. It is located on the hills at 350 m above sea level, a few miles away from the seaside and the Apennines.

THE COMPANY PHILOSOPHY

Vine-growing is the very heart of the farm, whose efforts are focused on vineyards and their wines. 32 hectares of Bianchello del Metauro, 3 hectares of Sauvignon Blanc and 10 hectares divided among small-berry Sangiovese, large-berry Sangiovese, Montepulciano and Cabernet Sauvignon make up the area producing  10 different wines.

Since the variety has always been the main feature characterising the wines, grapes are processed keeping this principle in mind. Vinification, packaging and ageing methods and practices mainly aim at respecting grapes. Transition to organic farming is a significant choice that was made to enhance our ties with the land, to protect vineyards and to give new meaning to the daily work carried out by vine-growers.

Another opportunity for business development is oil that is produced in 7 hectares owned by the family. Spelt, which is used to produce flour and pasta, is grown in the arable land, converted to organic farming.

Respect for the cycles of nature and its fruits.
An ethical approach aimed at enhancing man's labour.
Culture intended as wisdom-based experience.

OUR TIMELINE

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LUIGI FIORINI'S BIRTH

1849

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LUIGI FIORINI FOUNDED THE HOLDING

1900

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LUIGI FIORINI PLANTED THE FIRST VINEYARD AND BUILT THE FIRST WINE-MAKING CELLAR

1930

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VALENTINO TOOK OVER THE HOLDING

1960

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VALENTINO MARRIED SILVANA RIDELLA

1969

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A SECOND WINE-MAKING CELLAR WAS BUILT

1973

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VINEYARDS IN BARCHI ARE EXTENDED

1981

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THE FIRST GRAPE HARVEST INTENDED FOR BOTTLED WINE

1991

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THE FIRST LABEL OF BIANCHELLO DEL METAURO D.O.C. WINE CAMPIOLI

1992

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FIORINI TOOK PART INTO THE FIRST EDITION OF ``CANTINE APERTE`` (WINERIES OPEN TO VISITORS)

1993

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THE FIRST LABEL OF COLLI PESARESI ROSSO D.O.C. WINE BARTIS

1994

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THE FIRST LABEL OF COLLI PESARESI SANGIOVESE D.O.C. WINE LUIGI FIORINI

1997

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A THIRD PACKAGING CELLAR WAS BUILT

2000

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ACTOR DARIO FO STAYED AT AZIENDA FIORINI FOR A DINNER WITH FRIENDS. VALENTINO, HIS WIFE SILVANA AND HIS DAUGHTER CARLA DID THE HONOURS.

2003

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SERGIO ANSELMI, A WRITER BORN IN SENIGALLIA, WROVE IN HIS BOOKLET ABOUT VIN SANTO: ``IN MARCHE, AS FAR AS I KNOW, THE GENUINE AND WELL-CRAFTED VIN SANTO IS PRODUCED ONLY AT CANTINE FIORINI OF BARCHI, AND IT IS MADE WITH BIANCHELLO DEL METAURO. I SAW AN ATTIC WITH THOUSANDS OF HANGING BUNCHES BEING LEFT TO DRY AND, BELOW, TRAYS FILLED WITH SULPHUR TO KEEP INSECTS AWAY``.

2006

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THE OIL MILL OF THE FARM BECAME FULLY OPERATIONAL IN OCTOBER, LOCATED IN THE ANNEX BUILDING TO FORESTERIA AGRITURISTICA STRADA DEI CAMPIOLI (A FARMHOUSE TURNED INTO GUEST ROOMS)

2011

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THE COMPANY STARTED ITS CONVERSION PROCESS TO ORGANIC FARMING

2013

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BIANCHELLO DEL METAURO D.O.C. WINE SUPERIORE ANDY WAS PRODUCED FOR THE FIRST TIME. IT IS BASED ON THE IDEA THAT ``EVERY HARVEST IS SPECIAL`` BECAUSE ``WINE RESULTS FROM UNREPEATABLE ACTIONS, THEREFORE IT SHOULD BE ALLOWED TO EXPRESS ITSELF FREELY EVERY YEAR``.

2014

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AFTER 4 YEARS OF CONVERSION, FIORINI WAS GRANTED THE ORGANIC CERTIFICATION FOR ITS WINES: SIRIO, CAMPIOLI, SANT’ILARIO, LA GALOPPA AND LE ROSE

2017